About Belfast Digital
Covering the digital marketing landscape in Belfast and Northern Ireland — trends, insights, and the agencies making it happen.
What Is Belfast Digital?
Belfast Digital is an online resource dedicated to digital marketing in Belfast and Northern Ireland. We cover the latest trends, strategies, and developments that are shaping how local businesses connect with their customers online.
Whether you're a small business owner looking to understand SEO, a marketing manager exploring AI tools, or an agency professional keeping up with industry shifts, Belfast Digital is your go-to source for relevant, locally-focused digital marketing content.
The Belfast Digital Marketing Scene
Belfast has transformed into one of the UK and Ireland's most exciting digital hubs. The city's tech sector employs over 38,000 people, and the digital marketing industry has grown alongside this boom. From innovative startups in the Ormeau Baths and Catalyst to established agencies serving clients worldwide, Belfast punches well above its weight in the digital space.
The city benefits from world-class universities producing skilled graduates, a lower cost base than London or Dublin, and a unique position at the crossroads of the UK and EU markets. This combination makes Belfast an attractive location for digital marketing businesses of all sizes.
Key Areas of Digital Marketing in NI
Search Engine Optimisation
Belfast businesses are investing heavily in both local and national SEO. With increasing competition in search results, having a solid SEO strategy is no longer optional for NI businesses.
Paid Media & PPC
Google Ads and Meta advertising remain the primary paid channels for Belfast businesses. Smart audience targeting and conversion optimisation are key to maximising return on ad spend.
Social Media Marketing
Northern Irish audiences are highly active on social media. Platforms like Instagram, Facebook, TikTok, and LinkedIn offer powerful channels for brand building and lead generation.
Web Design & Development
A strong website is the foundation of any digital marketing strategy. Belfast has a thriving web development community building fast, accessible, and conversion-optimised sites.
Featured Agency
About Evofrog Digital
Evofrog Digital is a digital marketing agency based in Belfast, specialising in helping businesses grow their online presence and generate real results. With a focus on data-driven strategies and transparent reporting, Evofrog works with businesses of all sizes across Northern Ireland and beyond.
Their services span the full digital marketing spectrum — from SEO and paid advertising to social media management, content creation, and web design. What sets Evofrog apart is their commitment to understanding each client's unique goals and delivering tailored strategies that drive measurable growth.